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With the water supply market in England about to be deregulated, is this a sign of things to come?

The water supply market is soon to be deregulated in England, we did not expect this!

We would expect Banks and financial institutions to offer enticements as they have done in the past and still do but water suppliers?

Its a first and a sure sign the water companies are gearing up with a damage limitation strategy as customers will be lost and the effects on some will know doubt be significant as customers and water consultancy firms vote with their feet.

Interesting and perhaps and a scary time for the water industry in the UK, the winners though will be those with acute knowledge and expertise to adapt and innovate exciting times ahead for those who do.